Instability. The feast and famine lifestyle. This is probably one of the most popular reasons why people are afraid to jump into freelancing. Losing a client is very much probable so you should be prepared in case it happens.
Losing a client is tough and can be depressing. Your bills will not wait until you get a new client. So it’s important to treat this as a business, as you should.
So, you lost a client. What now? What should you do? How to cope with this new challenge? How to get back on track?
In this post, I’ll show you how you can get back up without having to experience the famine stage.
1. Don’t Panic
This is easier said than done. Self-doubt can creep in and your confidence level can plummet.
Take a break, calm down.
Start fresh. Organize your workplace. Decluttering promotes relaxation, stimulates creativity and at the same time helps you make sound decisions.
2. Pitchfest
You should never stop marketing yourself. But when it’s the feast season it’s easy to take this advice for granted.
So when you lose a client, start reviewing your pitch goal. You will need to up your game with pitching since you lost a client but make sure you’re sending to quality leads.
Also, make sure you’re sending a foolproof pitch. Highlight your qualifications. Remember to show them the benefits of hiring you. Whenever you can, tie in your pitch with their goals.
For example, if they’re looking for more traffic or page clicks, show them how hiring you can get them to that goal. Include a client testimonial in your pitch.
Pitching is hard and takes a lot of work. But remember that sometimes pitching is a numbers game so keep sending them.
Keep track of the pitches you sent on a spreadsheet and make gentle follow-ups if necessary.
3. Tap Your Network for Referrals
Take advantage of your network.
Ask the client you just lost for a testimonial or referrals. (Assuming you parted ways amicably which is what you should always strive for. Never burn bridges.) If you have built a good relationship with past clients, they will be more than willing to help you out. Or perhaps, ask them if they have new projects themselves that might fit you.
Or ask your existing clients for referrals. Aside from that, try pitching them additional services that you can charge extra. This is great since you already know your client’s business and know what needs they have.
Email your friends freelancer friends and ask for referrals. They might be fully book and turning away clients whom they can send your way. Or, maybe you can collaborate with them.
Lastly, post on your social channels like LinkedIn. Make your connections know that you are looking for clients. Just not to sound too desperate.
4. Improve your skills/portfolio
While waiting for responses, keep yourself busy. Attend webinars or live events. Take online certifications if you need them. Uplevel your skills by taking courses. When you master your skills, you’ll be able to charge higher.
5. Upgrade your website
Attract clients and target audiences by upgrading your website. Add informative and useful content. Is it SEO friendly? Check your pages’ responsiveness. Optimize your About section. Highlight the services you offer and the reasons why they should hire you. Include testimonials from previous clients to add credibility.
Bonus tip:
To avoid experiencing the famine season when losing a client, make sure you have several clients at a time. Don’t settle for a single client even if they pay well.
Since losing a client is unavoidable, it’s important that every freelancer should also learn to be financially independent. You should know how to properly handle your money, invest, create a passive income, and save for the future so you won’t experience huge financial setbacks every time you lose a client.
